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2020 Halloween Display, Visual merchandising work for PetSmart
PetSmart Visual merchandising

Chapter 01

Where shelf space becomes story space.

2020 Halloween Display

Retail display storytelling built to feel festive, clearly merchandised, and organized around a clear shopper path.

Retail lens

Retail work has to read quickly, hold attention, and stay branded once it lives in a real environment instead of a presentation slide.

Best when the brief needs

Best when the brief needs shopper-facing clarity, branded energy, and files that still feel polished in physical spaces.

Deliverables

  • Display design
  • Promo art
  • Brand rollout

Process cue

Amanda usually starts by protecting the first read — what someone notices from a distance, what carries the brand, and what still feels clear once the piece is surrounded by real retail noise.

Route this brief

Retail + merchandising

Best first message

Best fit when the brief has to survive real environments, tight timing, and plenty of visual noise without losing its point of view.

Mention where the work has to land first, what has to read immediately, and any rollout pressure the system needs to absorb.

Premium fit note

Best fit when the brief has to survive real environments, tight timing, and plenty of visual noise without losing its point of view.

Open the contact page

Where this case study sits

The story still points back to Amanda's point of view and forward to the right contact route.

Chapter 01

Retail work here starts with the first read and the real environment — the concept frame comes after the shelf does.

Chapter bridge: Once the shelf read is solved, the same discipline carries into launches, decks, and the supporting systems around them.

See the merchandising instinct on About Stay in Retail stories with shelf presence
← Back to work archive View on Adobe Portfolio ↗

Act I · Case study snapshot

Read the project like a short editorial sequence

Start with the brief, then move into Amanda's design decisions, and finish with what the final system accomplished once it landed.

The goal here is not just to show the visuals, but to reveal the pacing behind the work: what had to be solved first, where Amanda guided the system, and what changed by the end.
  1. 01 I of III

    Challenge

    Translate a seasonal concept into a retail display that felt festive while keeping the shopper path and product story clear.

    Retail + merchandising brief with display design guiding the first read.

  2. 02 II of III

    Amanda's role

    Amanda shaped the display graphics and retail storytelling cues for the holiday environment.

    Built around display design · promo art.

  3. 03 III of III

    Outcome

    The final display turns the assortment into a more immersive seasonal moment for shoppers.

    Best when the brief needs shopper-facing clarity, branded energy, and files that still feel polished in physical spaces.

Act III · Retail + merchandising

Retail stories with shelf presence

Where shelf space becomes story space.

Seasonal displays, shopper-facing campaigns, and in-store visuals designed to read quickly in real aisles while still feeling unmistakably branded.

Amanda's cue for this chapter

Amanda thinks in aisle reads first, pixels second — protecting what lands from a distance before the closer details get to reward the eye.

Continuity with PetSmart

How PetSmart keeps moving through Amanda's archive

PetSmart appears across 3 chapters in Amanda's archive, making this thread a good way to compare how one brand voice survives different formats, rollout pressures, and campaign moods.

All PetSmart work

Stay in this chapter

More from Retail stories with shelf presence

Stay inside retail stories with shelf presence to compare how Amanda keeps one creative instinct sharp across adjacent briefs, clients, and rollout constraints.

Return to chapter list

Archive flow

This case study sits inside Amanda's retail stories with shelf presence. The adjacent projects show how the same clarity shifts across clients, formats, and constraints.

Retail + merchandising

Need this kind of retail in your next brief?

Best fit when the brief has to survive real environments, tight timing, and plenty of visual noise without losing its point of view.

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