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Curated work + archive

Amanda Rochon's guided edit, with the full Adobe archive still close at hand.

Start with the signature stories here, then open Adobe Portfolio when you want the broader image archive. The internal case studies keep the proof, context, and contact route visible while you decide if the fit is right.

Start a project View Adobe Portfolio

Follow the pattern

Start with the stories Amanda would walk you through first.

The archive is arranged to feel like a guided presentation: signature case studies first, then collection lenses, then client relationships, with every project ready to open into a fuller narrative.

Chapter 01 · Retail stories with shelf presence Chapter 02 · Launch systems with momentum Chapter 03 · Identity work with a point of view Chapter 04 · Collateral that supports the story

Each chapter keeps a signature proof, a process note, and a contact route nearby so the archive can read like one paced conversation instead of a loose grid.

Stories

Start with the stories

Featured case studies keep the brief, Amanda's role, and the outcome in one editorial read.

Best if you want the signature projects first.

Jump here

Collections

Scan by collection

Retail, launch, identity, and presentation work are grouped by the design lens each brief needed most.

Use this when you want to compare project types side by side.

Jump here

Clients

Follow client threads

Jump by client to see how one brand voice stretches across campaigns, collateral, and supporting systems over time.

Especially helpful if you are evaluating consistency over a longer relationship.

Jump here

Case studies

Use the context cards

Open any case study when you want the story beats, collection framing, and process gallery rather than just the hero image.

The internal case studies are where the portfolio becomes narrative-driven.

Jump here

From About

Revisit Amanda's process cues

The about page frames the instincts these archive chapters prove once the brief gets real.

Read the process cues

Inside Work

Choose the chapter that sounds closest

The archive keeps one design pressure in focus at a time so the proof feels curated, not interchangeable.

Jump to the chapters

Toward Contact

Carry the same proof into the first message

The contact routes keep the collection, case study, and opening prompt connected while the work is still visible.

Open the contact routes
Featured case studies

Case studies with the story still intact.

A closer look at the briefs, the design decisions Amanda made, and what the work delivered once it moved into the real world.

New Pet Place, Retail campaign work for PetSmart
PetSmart Retail campaign Retail proof

Chapter 01

Where shelf space becomes story space.

New Pet Place

Brand-forward retail storytelling for a new in-store pet experience.

Why it stays in the signature edit

Shows how editorial restraint can still sell inside a busy store environment where the first read has to work immediately.

Amanda note

Amanda's instinct here is to make the aisle read feel clear first, then let the quieter brand details earn a second look.

Process note

Amanda thinks in aisle reads first, pixels second — protecting what lands from a distance before the closer details get to reward the eye.

Route if this brief feels close

Lead with where the work has to live physically, how fast it has to read, and what has to stay branded once shoppers are moving past it.

Bring that context to Amanda

Challenge

Create a branded in-store experience that felt fresh for pet parents while remaining easy to extend across signage, displays, and supporting promo pieces.

Role

Amanda shaped the visual direction, layout system, and rollout-ready artwork for the experience touchpoints.

Outcome

The concept reads as a cohesive destination rather than a one-off promotion, giving the program a stronger retail presence.

  • Display design
  • Promo art
  • Brand rollout
View case study Adobe original ↗
Pride At Work, Campaign creative work for PetSmart
PetSmart Campaign creative Culture proof

Chapter 02

One idea, stretched cleanly across the rollout.

Pride At Work

Promotional design supporting culture, community, and internal engagement.

Why it stays in the signature edit

Demonstrates how warmth and clarity can carry an internal campaign without flattening the personality that makes it feel human.

Amanda note

This is the kind of brief where Amanda protects the tone and the readability at the same time, so the message still feels celebratory once it leaves the concept board.

Process note

Amanda builds launch systems around pacing: the first touchpoint, the supporting beats, and the assets that have to feel strongest on day one.

Route if this brief feels close

Campaign launches

Lead with the launch moment, the audience, and every format that has to align on day one.

Use this contact route

Challenge

Support an internal culture initiative with promotional materials that felt celebratory, inclusive, and consistent across channels.

Role

Amanda translated the initiative into approachable campaign creative for awareness, participation, and internal visibility.

Outcome

The work gave the program a consistent visual system that could travel cleanly across print and digital communications.

  • Launch visuals
  • Multi-touchpoint assets
  • Campaign storytelling
View case study Adobe original ↗
2021 Halloween Display, Visual merchandising work for PetSmart
PetSmart Visual merchandising Seasonal proof

Chapter 01

Where shelf space becomes story space.

2021 Halloween Display

A seasonal display concept designed to grab attention in a crowded holiday aisle.

Why it stays in the signature edit

Turns a merchandised moment into a branded scene, not just a fixture, without losing the practical shopping path underneath it.

Amanda note

The theatrical energy starts in concept, but the real test is whether the aisle still feels shop-ready once the work becomes physical.

Process note

Amanda thinks in aisle reads first, pixels second — protecting what lands from a distance before the closer details get to reward the eye.

Route if this brief feels close

Best fit when the brief has to survive real environments, tight timing, and plenty of visual noise without losing its point of view.

Bring that context to Amanda

Challenge

Build a Halloween display system that could compete visually in a crowded seasonal aisle and still guide shoppers through the offer.

Role

Amanda designed the display concept, graphic hierarchy, and key visual moments for the merchandising environment.

Outcome

The display delivers a stronger sense of occasion and makes the holiday assortment feel more intentional.

  • Display design
  • Promo art
  • Brand rollout
View case study Adobe original ↗

Archive chapters

Choose the chapter, keep the route visible

Each collection keeps the design instinct, the strongest proof cue, and the cleanest next contact path close together so the archive reads like a guided portfolio edit.

Chapter 03 → Brand refreshes

Arcadia Trail

Share what the brand should keep, what feels dated, and where the refreshed system needs to show up first.

Chapter 02 → Campaign launches

Athene "Elevate" Launch

Lead with the launch moment, the audience, and every format that has to align on day one.

Chapter 04 → Presentation support

Nationwide

Share who the material needs to persuade, where the story gets dense, and what has to feel more polished by the final files.

Chapter 01

Retail stories with shelf presence

Where shelf space becomes story space.

Seasonal displays, shopper-facing campaigns, and in-store visuals designed to read quickly in real aisles while still feeling unmistakably branded.

Process cue

Amanda thinks in aisle reads first, pixels second — protecting what lands from a distance before the closer details get to reward the eye.

Chapter bridge: Once the shelf read is solved, the same discipline carries into launches, decks, and the supporting systems around them.

Signature proof for this chapter

New Pet Place

4 projects

Shows how editorial restraint can still sell inside a busy store environment where the first read has to work immediately.

Open the signature proof

When this chapter matters

Best fit when the brief has to survive real environments, tight timing, and plenty of visual noise without losing its point of view.

Bring this chapter to Amanda

Lead with where the work has to live physically, how fast it has to read, and what has to stay branded once shoppers are moving past it.

Start with New Pet Place if the brief needs shelf presence, rollout pressure, or a cleaner first read in the real environment.

Use the contact page 4 projects

Often appears for

PetSmart
New Pet Place, Retail campaign work for PetSmart
PetSmart Retail campaign Retail proof

New Pet Place

Brand-forward retail storytelling for a new in-store pet experience.

Shows how editorial restraint can still sell inside a busy store environment where the first read has to work immediately.

Amanda note

Amanda's instinct here is to make the aisle read feel clear first, then let the quieter brand details earn a second look.

  • Display design
  • Promo art
  • Brand rollout
View case study Adobe original ↗
Wiggles & Wags, Retail creative work for PetSmart
PetSmart Retail creative

Wiggles & Wags

Seasonal retail creative balancing energy, color, and shelf-level readability.

  • Display design
  • Promo art
  • Brand rollout
View case study Adobe original ↗
2021 Halloween Display, Visual merchandising work for PetSmart
PetSmart Visual merchandising Seasonal proof

2021 Halloween Display

A seasonal display concept designed to grab attention in a crowded holiday aisle.

Turns a merchandised moment into a branded scene, not just a fixture, without losing the practical shopping path underneath it.

Amanda note

The theatrical energy starts in concept, but the real test is whether the aisle still feels shop-ready once the work becomes physical.

  • Display design
  • Promo art
  • Brand rollout
View case study Adobe original ↗
2020 Halloween Display, Visual merchandising work for PetSmart
PetSmart Visual merchandising

2020 Halloween Display

Retail display storytelling built to feel festive, clearly merchandised, and organized around a clear shopper path.

  • Display design
  • Promo art
  • Brand rollout
View case study Adobe original ↗

Chapter 02

Launch systems with momentum

One idea, stretched cleanly across the rollout.

Promotion, launch, and culture-driven campaign work paced to stay clear across email, presentation, retail, and supporting assets.

Process cue

Amanda builds launch systems around pacing: the first touchpoint, the supporting beats, and the assets that have to feel strongest on day one.

Chapter bridge: After the campaign rhythm is clear, the same voice can sharpen into identity, collateral, or the presentation layer around it.

Signature proof for this chapter

Pride At Work

5 projects

Demonstrates how warmth and clarity can carry an internal campaign without flattening the personality that makes it feel human.

Open the signature proof

When this chapter matters

Best fit when one launch idea has to travel across multiple touchpoints without feeling pieced together or overworked.

Contact route

Best for one idea traveling across many assets.

Campaign launches

Launch blueprint

Lead with the launch moment, the audience, and every format that has to align on day one.

Premium fit: If the rollout is multi-phase, say which release has to feel solved first.

Best proof anchor: Athene "Elevate" Launch

Open the route 5 projects

Often appears for

PetSmart Annexus
Pride At Work, Campaign creative work for PetSmart
PetSmart Campaign creative Culture proof

Pride At Work

Promotional design supporting culture, community, and internal engagement.

Demonstrates how warmth and clarity can carry an internal campaign without flattening the personality that makes it feel human.

Amanda note

This is the kind of brief where Amanda protects the tone and the readability at the same time, so the message still feels celebratory once it leaves the concept board.

  • Launch visuals
  • Multi-touchpoint assets
  • Campaign storytelling
View case study Adobe original ↗
Doggie Day Camp Playdates, Promotion design work for PetSmart
PetSmart Promotion design

Doggie Day Camp Playdates

Playful launch creative for doggie day camp programming and in-store promotion.

  • Launch visuals
  • Multi-touchpoint assets
  • Campaign storytelling
View case study Adobe original ↗
Athene "Elevate" Launch, Launch campaign work for Annexus
Annexus Launch campaign Launch blueprint

Athene "Elevate" Launch

Launch assets designed to introduce a new program with confidence and clarity.

A clean example of Amanda making one launch idea hold together from the first impression through the supporting rollout.

Amanda note

Amanda treats launch work like pacing: decide what lands first, then make every supporting asset feel related without repeating itself.

  • Launch visuals
  • Multi-touchpoint assets
  • Campaign storytelling
View case study Adobe original ↗
Responsible Performance BMW i8 Giveaway, Incentive campaign work for Annexus
Annexus Incentive campaign Premium campaign proof

Responsible Performance BMW i8 Giveaway

High-energy campaign creative pairing premium visuals with promotional momentum.

Shows Amanda pushing energy and aspiration without letting the promotional message lose its shape.

Amanda note

The premium tone works because the hierarchy stays disciplined — the excitement never overwhelms the core story.

  • Launch visuals
  • Multi-touchpoint assets
  • Campaign storytelling
View case study Adobe original ↗
Health & Wellness, Retail promotion work for PetSmart
PetSmart Retail promotion

Health & Wellness

Cross-channel creative supporting health-focused pet retail messaging.

  • Launch visuals
  • Multi-touchpoint assets
  • Campaign storytelling
View case study Adobe original ↗

Chapter 03

Identity work with a point of view

Brands shaped to feel memorable the day after the reveal.

Logo exploration, brand expression, and local-business systems shaped with print clarity, retail intuition, and enough flexibility to hold up in everyday use.

Process cue

These projects balance character with restraint so the identity feels distinctive in the reveal and dependable once real teams start using it.

Chapter bridge: Identity gets stronger once it can keep its tone across campaigns, decks, and the daily pieces that make the brand feel lived in.

Signature proof for this chapter

Arcadia Trail

3 projects

Shows how Amanda gives a sub-brand more personality without disconnecting it from the larger system around it.

Open the signature proof

When this chapter matters

Best fit when the brand already has instincts worth keeping, but needs cleaner hierarchy and a more unmistakable system.

Contact route

Best when the brand has equity worth keeping.

Brand refreshes

Identity proof

Share what the brand should keep, what feels dated, and where the refreshed system needs to show up first.

Premium fit: If the refresh will extend into packaging, decks, or campaign assets, call out which touchpoint has to lead.

Best proof anchor: Arcadia Trail

Open the route 3 projects

Often appears for

PetSmart GKS Auto Repair Various clients
Arcadia Trail, Brand expression work for PetSmart
PetSmart Brand expression Identity proof

Arcadia Trail

Outdoor-inspired brand visuals for a PetSmart line with a more adventurous tone.

Shows how Amanda gives a sub-brand more personality without disconnecting it from the larger system around it.

Amanda note

Identity work gets interesting when the reveal feels distinct, but the files still make sense the moment everyday teams inherit them.

  • Identity systems
  • Logo exploration
  • Visual language
View case study Adobe original ↗
GKS Auto Repair, Local business branding work for GKS Auto Repair
GKS Auto Repair Local business branding

GKS Auto Repair

Identity and marketing support for a hands-on automotive repair brand.

  • Identity systems
  • Logo exploration
  • Visual language
View case study Adobe original ↗
Logos, Identity collection work for Various clients
Various clients Identity collection

Logos

A collection of logo explorations and finished marks across multiple industries.

  • Identity systems
  • Logo exploration
  • Visual language
View case study Adobe original ↗

Chapter 04

Collateral that supports the story

Hierarchy used like stage direction.

Sales decks, event assets, and educational materials that turn complex information into a persuasive visual narrative.

Process cue

Amanda treats decks and event materials like editorial sequences, guiding what lands first so polish supports the message instead of slowing it down.

Chapter bridge: This chapter is the clearest proof that presentation polish and rollout practicality can live in the same system.

Signature proof for this chapter

Nationwide

3 projects

Good evidence of hierarchy doing quiet persuasive work when the material needs to feel polished, credible, and legible at a glance.

Open the signature proof

When this chapter matters

Best fit when the message is dense, the audience matters, and clarity has to feel premium rather than merely organized.

Contact route

Best for decks that need persuasion and polish.

Presentation support

Presentation proof

Share who the material needs to persuade, where the story gets dense, and what has to feel more polished by the final files.

Premium fit: If several teams touch the deck, note who approves it and who has to present it cleanly.

Best proof anchor: Nationwide

Open the route 3 projects

Often appears for

Annexus

Revisit momentum

Reopen the lead proof, then decide whether to stay in this chapter or carry the same pressure forward.

Chapter 04

Reopen the lead proof

Nationwide

Good evidence of hierarchy doing quiet persuasive work when the material needs to feel polished, credible, and legible at a glance.

Carry this chapter into contact

Presentation support

Share who the material needs to persuade, where the story gets dense, and what has to feel more polished by the final files.

Open the contact route
Nationwide, Sales collateral work for Annexus
Annexus Sales collateral Presentation proof

Nationwide

Presentation-led collateral shaped for a more polished financial brand story.

Good evidence of hierarchy doing quiet persuasive work when the material needs to feel polished, credible, and legible at a glance.

Amanda note

Amanda treats deck hierarchy like stage direction — deciding what the audience needs to understand first before the polish takes over.

  • Deck design
  • Event collateral
  • Sales storytelling
View case study Adobe original ↗
Maui Incentive Trip, Event collateral work for Annexus
Annexus Event collateral

Maui Incentive Trip

Collateral carrying a destination experience through invitation, presentation, and promotional touchpoints.

  • Deck design
  • Event collateral
  • Sales storytelling
View case study Adobe original ↗
Annexus University, Presentation design work for Annexus
Annexus Presentation design

Annexus University

Educational materials and event creative designed to make complex information feel approachable.

  • Deck design
  • Event collateral
  • Sales storytelling
View case study Adobe original ↗

By client

Work grouped by client

Once the chapter is clear, follow the continuity by client to see how Amanda keeps one brand voice intact across campaigns, collateral, launches, and supporting systems.

Useful when you want to see how Amanda keeps one brand voice consistent across multiple launches, campaigns, and supporting materials.

Various clients

1project
Route a brief with the same clarity

If one of these chapters feels familiar, the contact page now keeps the proof and the next step connected.

Start from the closest case study, follow the route on the contact page, and bring Amanda the version of the story that still needs stronger visual direction.

Start a conversation Learn more