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About Amanda

Phoenix-based graphic designer · Since 2009

Brand, campaign, and retail design built for real-world execution.

Amanda Rochon is a Phoenix-based designer with a career spanning PetSmart, Annexus, and independent brand work — always grounded in clarity, hierarchy, and a brand-aware point of view that holds together from concept to handoff.

Brand identity and campaign design Visual merchandising and seasonal retail Email, presentation, and launch collateral Print-to-digital concept translation

Design tenure

15+ years

Hands-on campaigns, brand systems, retail, and decks.

Formats

Print + Digital

Merchandising, email, presentations, and rollout-ready collateral.

Based in

Phoenix, AZ

Arizona-based with experience spanning retail, finance, and small-business brands.

Chapter one · The story

Three chapters behind Amanda's point of view

  1. 2009 onward

    Print roots

    Amanda started with production-minded graphic design where hierarchy, finishing details, and readability had to survive real-world printing.

    That instinct never left. It is why Amanda's decks stay crisp, her collateral feels intentional, and her systems still make sense once real production takes over.

    See presentation + event work

    Presentation and event pieces where production discipline had to carry the message before the polish ever showed up.

  2. Retail focus

    Merchandising instinct

    Years of retail campaigns sharpened her sense for what reads fast in aisles, display systems, seasonal graphics, and shopper-facing moments.

    It still guides the work whenever a system has to read fast, feel branded from a distance, and hold together once it leaves the presentation and enters the aisle.

    Browse the retail collection

    Retail and merchandising work that proves the system can survive the real environment, not just the concept board.

  3. Current rhythm

    Editorial polish

    Now the work blends brand clarity, retail intuition, and a cleaner editorial pace that travels across decks, launches, and identity systems.

    The polish is more editorial now, but the files are still grounded in rollout reality — beautiful enough to present, practical enough to hand off.

    Follow the launch stories

    Launch stories where brand voice, polish, and rollout logic all have to stay aligned from the first slide to the final asset.

Amanda began her design career in 2009 and has built a practice that bridges tactile, shopper-facing experiences with digital communication work. That mix shows up in how she approaches composition, hierarchy, and momentum inside each piece.

Her portfolio spans PetSmart, Annexus, and independent brand work — reflecting an ability to move between retail storytelling, campaign systems, and presentation-led communication. Whether the project is a seasonal display, a launch campaign, or a polished deck, the goal stays the same: make the message feel intentional.

The strongest projects come from briefs where visual identity, campaign execution, and real-world production constraints all need to stay aligned — exactly where Amanda's mix of retail intuition and brand thinking makes the most difference.

If the brief already has a shape

Start with the chapter that matches the pressure point

About → Work → Contact

Each route begins with the kind of design pressure Amanda solves best, opens into the strongest proof chapter, then carries that same context into the contact page while the work is still fresh.

Retail clarity

Retail stories with shelf presence

Use this route when the work has to read fast in a display, in an aisle, or across a physical rollout where distance and timing matter.

Start with signature proof

2021 Halloween Display

Turns a merchandised moment into a branded scene, not just a fixture, without losing the practical shopping path underneath it.

Then move through the chapter

Once the shelf read is solved, the same discipline carries into launches, decks, and the supporting systems around them.

Carry it into contact

Then bring the environment + rollout note

Best fit when the brief has to survive real environments, tight timing, and plenty of visual noise without losing its point of view.

Best when the brief needs retail + merchandising.

Best fit when the brief has to survive real environments, tight timing, and plenty of visual noise without losing its point of view.

Open the case study Open chapter 01 Then bring the environment + rollout note

Campaign momentum

Launch systems with momentum

Best when one launch idea has to hold together across decks, promotions, and supporting assets without losing its energy.

Start with signature proof

Responsible Performance BMW i8 Giveaway

Shows Amanda pushing energy and aspiration without letting the promotional message lose its shape.

Then move through the chapter

After the campaign rhythm is clear, the same voice can sharpen into identity, collateral, or the presentation layer around it.

Carry it into contact

Then route through campaign launches

If the rollout is multi-phase, say which release has to feel solved first.

Best for one idea traveling across many assets.

Lead with the launch moment, the audience, and every format that has to align on day one.

Open the case study Open chapter 02 Then route through campaign launches

Identity durability

Identity work with a point of view

Start here when the brand needs a clearer system, sharper hierarchy, and a point of view that survives the day after the reveal.

Start with signature proof

Arcadia Trail

Shows how Amanda gives a sub-brand more personality without disconnecting it from the larger system around it.

Then move through the chapter

Identity gets stronger once it can keep its tone across campaigns, decks, and the daily pieces that make the brand feel lived in.

Carry it into contact

Then route through brand refreshes

If the refresh will extend into packaging, decks, or campaign assets, call out which touchpoint has to lead.

Best when the brand has equity worth keeping.

Share what the brand should keep, what feels dated, and where the refreshed system needs to show up first.

Open the case study Open chapter 03 Then route through brand refreshes

Presentation persuasion

Collateral that supports the story

Follow this chapter when the story is dense, the audience matters, and the material has to feel polished before it goes live.

Start with signature proof

Nationwide

Good evidence of hierarchy doing quiet persuasive work when the material needs to feel polished, credible, and legible at a glance.

Then move through the chapter

This chapter is the clearest proof that presentation polish and rollout practicality can live in the same system.

Carry it into contact

Then route through presentation support

If several teams touch the deck, note who approves it and who has to present it cleanly.

Best for decks that need persuasion and polish.

Share who the material needs to persuade, where the story gets dense, and what has to feel more polished by the final files.

Open the case study Open chapter 04 Then route through presentation support

Why this perspective sticks

That clarity comes from years of seeing what works under fluorescent lights, across crowded aisles, and inside fast-moving launch calendars — then translating the same discipline into decks, campaigns, and brand systems.

See the proof

Follow the work by collection

Browse the archive the same way Amanda often thinks through a brief: retail, launches, identity, then presentations.

Open the work archive

Bring the brief

Turn that background into a live project

If the fit already feels right, Amanda's contact page now guides what to send first and where to look in the portfolio before reaching out.

Go to the contact flow

Design lanes

A design range that still feels cohesive

Amanda's portfolio spans different types of work, but it all comes back to clear messaging, strong visual rhythm, and a brand-aware point of view.

Brand systems

Identity systems with staying power

Brand refreshes, logo exploration, and launch graphics that feel recognizable fast and stay usable across every touchpoint.

Retail + merchandising

In-store creative that reads fast

Displays, seasonal campaigns, and shopper-facing assets built to stop the eye without losing clarity in real environments.

Campaign + launches

Launch assets that stay aligned

Campaign visuals, email, and rollout support that keep one idea clear across the first touchpoint and every follow-up asset.

Presentations + decks

Stories shaped for the room

Decks, event materials, and sales collateral that organize dense information into a polished visual narrative.

Design moments

How Amanda's point of view actually shows up

Less abstract values, more recurring instincts: protect the first read, give the system a shape, respect the environment, and make the handoff feel clean.

Read the brief

Strategic visual thinking

When the brief is still crowded

Amanda edits for the first read before adding flourish, so the idea lands quickly and the brand character has room to show up instead of competing with the hierarchy.

See it in the work

A campaign system where the presentation had to feel polished before it ever expanded into rollout assets.

See the launch story

Shape the system

Cross-channel consistency

When one idea has to travel across formats

She looks for the visual rule that can stretch across decks, email, retail, and supporting collateral without the system ever feeling pieced together.

See it in the work

Proof that one visual language can stay intact while the audience, channel, and pace keep changing.

Follow the presentation system

Protect the rollout

Retail-aware execution

When retail reality starts shaping the layout

Amanda keeps readability and momentum in view, knowing the finished work still has to perform from six feet away, under fluorescent lights, and inside fast-moving rollout calendars.

See it in the work

Retail storytelling built to hold attention in the aisle, not just in the presentation.

Browse the retail case study

Hand off clearly

Collaborative delivery

When the handoff needs to feel easy

The polish is intentional, but so is the file discipline — organized assets, clear extensions, and a final system that other teams can actually use once Amanda steps out.

See it in the work

A brand system shaped to feel distinctive in the reveal and dependable once it moved into everyday use.

See the identity handoff

Selected clients

Real work for recognizable brands

Amanda's portfolio spans national retail, financial services, and local business — covering in-store display systems, multi-touchpoint launch campaigns, identity work, and executive-facing presentation collateral.

  • PetSmart
  • Annexus
  • GKS Auto Repair

Next chapter

Carry the signature proof straight into the full archive.

These featured stories are Amanda's front edit. The work archive keeps the adjacent case studies, collection notes, and contact routes visible once you are ready to compare how the same instincts shift across different briefs.

Open the archive chapters See the contact routes
Work with Amanda

See the work first, or bring the brief in while the momentum is fresh.

Amanda works best where brand thinking, campaign support, and execution all need to stay aligned across multiple touchpoints. The updated work and contact pages now make it easier to follow that fit all the way through.

See the work in chapters Route a brief with context