Specialties
What Amanda is often brought in to shape
- Brand identity and campaign design
- Visual merchandising and seasonal retail experiences
- Email, presentation, and launch collateral
- Concepts that translate cleanly across print and digital
Since 2009
About Amanda
A Phoenix-based designer with a love for thoughtful branding, polished communication pieces, and visual stories that feel just as strong in print as they do on screen.
Story
Design work grounded in clarity, hierarchy, and brand feel
Amanda Rochon's public portfolio spans PetSmart, Annexus, and independent brand work - reflecting an ability to move between retail storytelling, campaign systems, and presentation-led communication.
Amanda began her design career in 2009 and has built a practice that bridges tactile, shopper-facing experiences with digital communication work. That mix shows up in how she approaches composition, hierarchy, and momentum inside each piece.
Whether the project is a seasonal display, a launch campaign, or a polished deck, the goal stays the same: make the message feel intentional and give the work a visual system that can hold together from concept to handoff.
Practice
A design range that still feels cohesive
Amanda's portfolio covers a wide variety of output, but it all comes back to clear messaging, strong visual rhythm, and a brand-aware point of view.
Brand systems
Identity-led design
Design systems, launch graphics, and logo work that keep a brand recognizable and usable across channels.
Retail + merchandising
In-store storytelling
Displays, seasonal campaigns, and shopper-facing creative that are made to stand out in physical environments.
Digital design
Email, presentation, and campaign assets
Polished communication pieces that help launches, promotions, and internal storytelling feel intentional.
Motion-friendly thinking
Concepts built to translate
Work that keeps its impact whether it lands in print, on screen, in a slide deck, or inside a campaign rollout.
Working style
What that collaboration looks like
A mix of strategy, practical execution, and enough flexibility to support fast-moving campaigns without losing the visual thread.
Strategic visual thinking
Every piece is shaped to communicate clearly first, then amplify the personality of the brand behind it.
Cross-channel consistency
Amanda's work is strongest when campaigns, presentations, and physical touchpoints all feel part of the same system.
Retail-aware execution
Merchandising and promotional experience inform how hierarchy, readability, and energy show up in the finished work.
Collaborative delivery
Projects stay grounded in the real brief - timelines, handoff needs, and the people who have to use the final files.
Next step
Need a designer who can carry the look and the message at the same time?
Amanda works best where brand thinking, campaign support, and execution all need to stay aligned across multiple touchpoints.