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Phoenix-based graphic designer Curated edit first

Based in Phoenix, Arizona

Retail campaigns, brand systems, and launch design built to travel across touchpoints.

Amanda Rochon creates retail campaigns, brand systems, launch creative, and presentations that need to feel polished from first glance to final files.

View selected work View Adobe Portfolio Or start a project

Portfolio at a glance

Design tenure

15+ years

Hands-on campaigns, brand systems, retail, and decks.

Formats

Print + Digital

Merchandising, email, presentations, and rollout-ready collateral.

Based in

Phoenix, AZ

Arizona-based with experience spanning retail, finance, and small-business brands.

Selected brands

3 featured names
PetSmart Annexus GKS Auto Repair

Quick proof scan

A fast scan of Amanda's retail, campaign, brand, and presentation work.

4 archive chapters
Social proof

Proven across retail campaigns, launches, identity systems, and presentation decks.

Scan recognizable brands, compare four clear collection chapters, and open the proof cards that feel closest to your brief.

PetSmart Annexus GKS Auto Repair
See featured case studies Read Amanda's approach

Chapter 01

4 projects

Retail stories with shelf presence

Seasonal displays, shopper-facing campaigns, and in-store visuals designed to read quickly in real aisles while still feeling unmistakably branded.

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Chapter 02

5 projects

Launch systems with momentum

Promotion, launch, and culture-driven campaign work paced to stay clear across email, presentation, retail, and supporting assets.

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Chapter 03

3 projects

Identity work with a point of view

Logo exploration, brand expression, and local-business systems shaped with print clarity, retail intuition, and enough flexibility to hold up in everyday use.

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Chapter 04

3 projects

Collateral that supports the story

Sales decks, event assets, and educational materials that turn complex information into a persuasive visual narrative.

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Featured case studies

Featured case studies across retail, launches, identity, and decks

Each one spells out the brief, Amanda's role, and the outcome so you can tell quickly whether the fit is right.

New Pet Place, Retail campaign work for PetSmart
PetSmart Retail proof Retail stories with shelf presence

Retail + merchandising

New Pet Place

Brand-forward retail storytelling for a new in-store pet experience.

Challenge
Create a branded in-store experience that felt fresh for pet parents while remaining easy to extend across signage, displays, and supporting promo pieces.
Role
Amanda shaped the visual direction, layout system, and rollout-ready artwork for the experience touchpoints.
Outcome
The concept reads as a cohesive destination rather than a one-off promotion, giving the program a stronger retail presence.
  • Display design
  • Promo art
  • Brand rollout

Chapter 01

Amanda's instinct here is to make the aisle read feel clear first, then let the quieter brand details earn a second look.

If this brief feels close

Lead with where the work has to live physically, how fast it has to read, and what has to stay branded once shoppers are moving past it.

View case study Adobe original ↗
Pride At Work, Campaign creative work for PetSmart
PetSmart Culture proof Launch systems with momentum

Campaign + launch

Pride At Work

Promotional design supporting culture, community, and internal engagement.

Challenge
Support an internal culture initiative with promotional materials that felt celebratory, inclusive, and consistent across channels.
Role
Amanda translated the initiative into approachable campaign creative for awareness, participation, and internal visibility.
Outcome
The work gave the program a consistent visual system that could travel cleanly across print and digital communications.
  • Launch visuals
  • Multi-touchpoint assets
  • Campaign storytelling

Chapter 02

This is the kind of brief where Amanda protects the tone and the readability at the same time, so the message still feels celebratory once it leaves the concept board.

If this brief feels close

Best fit when one launch idea has to travel across multiple touchpoints without feeling pieced together or overworked.

View case study Adobe original ↗
2021 Halloween Display, Visual merchandising work for PetSmart
PetSmart Seasonal proof Retail stories with shelf presence

Retail + merchandising

2021 Halloween Display

A seasonal display concept designed to grab attention in a crowded holiday aisle.

Challenge
Build a Halloween display system that could compete visually in a crowded seasonal aisle and still guide shoppers through the offer.
Role
Amanda designed the display concept, graphic hierarchy, and key visual moments for the merchandising environment.
Outcome
The display delivers a stronger sense of occasion and makes the holiday assortment feel more intentional.
  • Display design
  • Promo art
  • Brand rollout

Chapter 01

The theatrical energy starts in concept, but the real test is whether the aisle still feels shop-ready once the work becomes physical.

If this brief feels close

Best fit when the brief has to survive real environments, tight timing, and plenty of visual noise without losing its point of view.

View case study Adobe original ↗
Gallery wall

60+ projects organized by collection for a faster scan

Spot the closest brief, then open the case study for full context.

Browse by chapter

Every tile opens an internal case study with fuller context. The original Adobe Portfolio page stays available as a secondary reference for each piece.

Continue the archive

Scan the gallery, then open the case study that matches your brief.

A quick-scan wall tied to case-study detail and contact routes behind each project.

Browse full portfolio Tell Amanda about your project
Core strengths

Amanda is strongest where brand clarity and rollout discipline meet

The four disciplines show what Amanda designs most often; the working-style notes show how she keeps the system polished under pressure.

How Amanda works

Strategic visual thinking

Every piece starts with what needs to be understood first, then layers in the brand personality that makes it memorable.

Cross-channel consistency

Amanda's strongest work connects retail, decks, campaigns, and digital touchpoints so the system feels intentional instead of assembled.

Retail-aware execution

Years of merchandising work sharpen how hierarchy, readability, and energy need to perform in busy, real-world environments.

Collaborative delivery

Projects stay grounded in the brief, handoff reality, and the people who need to launch, present, print, or scale the final files.

Brand systems

Identity systems with staying power

Brand refreshes, logo exploration, and launch graphics that feel recognizable fast and stay usable across every touchpoint.

Retail + merchandising

In-store creative that reads fast

Displays, seasonal campaigns, and shopper-facing assets built to stop the eye without losing clarity in real environments.

Campaign + launches

Launch assets that stay aligned

Campaign visuals, email, and rollout support that keep one idea clear across the first touchpoint and every follow-up asset.

Presentations + decks

Stories shaped for the room

Decks, event materials, and sales collateral that organize dense information into a polished visual narrative.

Project entry point Brand clarity, launch-ready delivery

Start with the touchpoint that has to work first.

Amanda is strongest when a campaign, retail moment, brand system, or deck needs to read clearly on day one and still feel polished once the work expands.

Brand systems Retail + merchandising Campaign + launches

What to send first

Lead with the closest case study, the first touchpoint that matters, and any deadline or handoff constraint Amanda should protect from the start.

Read Amanda's story Tell Amanda about your project

Start with the closest route

Pick the project type that sounds most like yours.

Each route pairs a relevant proof project with the context Amanda needs first, so your opening message starts clear and specific.