PetSmart Retail campaign
New Pet Place
Brand-forward retail storytelling for a new in-store pet experience.
Graphic design that moves confidently from shelf to screen.
Amanda Rochon creates brand, campaign, merchandising, and digital design work with equal attention to story, clarity, and craft - from retail moments to polished presentations.
Design career
Since 2009
Years of hands-on work across client, campaign, and presentation design.
Mediums
Print + Digital
Comfortable building across merchandising, email, motion, and collateral.
Base
Phoenix, AZ
Rooted in Arizona with a portfolio shaped by retail, finance, and small business work.
Capabilities
From print campaigns to polished digital touchpoints
Amanda's work spans brand systems, visual merchandising, presentation design, and campaign support - with a focus on making each piece feel clear, elevated, and useful.
Brand systems
Identity-led design
Design systems, launch graphics, and logo work that keep a brand recognizable and usable across channels.
Retail + merchandising
In-store storytelling
Displays, seasonal campaigns, and shopper-facing creative that are made to stand out in physical environments.
Digital design
Email, presentation, and campaign assets
Polished communication pieces that help launches, promotions, and internal storytelling feel intentional.
Motion-friendly thinking
Concepts built to translate
Work that keeps its impact whether it lands in print, on screen, in a slide deck, or inside a campaign rollout.
Selected work
A portfolio shaped by retail, brand, and campaign design
A modern snapshot of the work currently shown on Amanda Rochon's Adobe Portfolio - rebuilt in Astro with more room for story, hierarchy, and polish.
PetSmart Campaign creative
Pride At Work
Promotional design supporting culture, community, and internal engagement.
PetSmart Visual merchandising
2021 Halloween Display
A seasonal display concept designed to grab attention in a crowded holiday aisle.
Annexus Launch campaign
Athene "Elevate" Launch
Launch assets designed to introduce a new program with confidence and clarity.
Annexus Incentive campaign
Responsible Performance BMW i8 Giveaway
High-energy campaign creative pairing premium visuals with promotional momentum.
Design perspective
More about Amanda
Print roots, retail intuition, digital polish.
Amanda's experience ranges from tactile merchandising and seasonal retail displays to email, campaign, and presentation design - giving brands a more consistent visual voice wherever their audience meets the work.
Approach
How Amanda works
A practical, collaborative design process that keeps concept, communication, and execution aligned.
Strategic visual thinking
Every piece is shaped to communicate clearly first, then amplify the personality of the brand behind it.
Cross-channel consistency
Amanda's work is strongest when campaigns, presentations, and physical touchpoints all feel part of the same system.
Retail-aware execution
Merchandising and promotional experience inform how hierarchy, readability, and energy show up in the finished work.
Collaborative delivery
Projects stay grounded in the real brief - timelines, handoff needs, and the people who have to use the final files.